Marketing plays a big role in recruiting students in higher education. Social media is a huge marketing medium. The surge in universities using social media to advertise has been a transforming the industry.
Most students survey for universities online in their own website but social media plays a big role in leading them to the website. There is also a survey that said that one fifth of the students said that they would remove and institution from their list of choices due to bad experience in the universities website.
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